Principal & Head of Advertising Sales for Sunwise Media is a 20+ year industry veteran whose most recent assignment was EVP of Ad Sales at Bounce TV and Katz Broadcasting. His specialty is developing uniquely customized marketing solutions for advertisers seeking to create brand affiliation with consumers within targeted demographics. His clients have included: AT&T, Toyota, McDonald’s, General Mills, Ford, Walmart, GlaxoSmithKline, Coca Cola, General Motors, Southwest Airlines, Uniliver, Walgreen’s and many more!
Elverage holds an Executive Master of Management Degree from Northwestern University’s prestigious J.L. Kellogg Graduate School of Management. During his tenure as a sales leader, he has demonstrated a consistent level of record-breaking achievement via focusing on the success of his clients first. In recognition of his client-first approach, The Broadcast & Cable Magazine recently recognized him as the 2016 as Advertising Sales Executive of the Year for his efforts in Diversity & Inclusion, http://www.thediversitydiscussion.com/speaker/elverage-allen/
Prior to joining the world of media, Allen spent many years as a Vice President at The First National Bank of Chicago (now Chase) where he had Profit & Loss accountability for a $50 Million Strategic Business Unit consisting of 400 employees.
Allen’s formula for success as a sales leader is: keeping your client’s goals and strategy at the core of the relationship will result is a stronger partnership and greater sales results. Allen and the Sunwise Media team have deep relationships with all key media advertising agencies across the country and plan on applying this same strategy to drive sales success at Sunwise Media.
Key focal point in business: Distinguish yourself as an asset to your client, not as a salesperson! That will lead to a superior level of service and a mutually beneficial partnership.